Exposition Park

The goals of this project were to establish a brand, create packaging concepts and design a mobile app for a food truck park. The logo design was inspired by a structure on one side of the park, and the color palette reflected the natural elements surrounding the park.

For the app, I considered information that would be helpful for a visitor/user, and how to organize the information in a user-friendly design. Four main categories emerged: food trucks, entertainment, schedules and information. (These can be seen in the content map, sitemap, wireframes and final design.) While the park is family-friendly, the primary audience for the app was adults (with a focus on the 21 to 40 age range). The persona, scenario and user flow was based on an adult in this age range; who was looking for a quick bite from a favorite food truck before attending the nearby concert venue.

The design presents the main categories with legible text and icons. A hamburger menu appears in the corner when the user continues to explore the app. This makes it easy for the user to revisit a specific page, or select the logo to return to the home page. Schedules and food truck menus are easily accessible, with a calendar viewing option also available. The photography supports the food truck and entertainment acts throughout the app. Lastly, contact information and a map can be viewed for additional assistance. The interactive prototype can be found here: invisionapp.com.