Hello there!

I’m Briana, and I specialize in designing new, improving existing and establishing unified, engaging interactive experiences for audiences.

Currently, I support Hallmark Cards, Inc. (with a focus on customization at Hallmark Digital) as a UX Designer.

• •Designing new and improving existing digital experiences
• •Creating new user flows and prototypes (Figma)
• •Developing and executing usability test plans (usertesting.com)
• •Analyzing test results and reporting feedback
• •Reviewing analytics, feedback; ensuring accessibility standards
• •Creating, updating and utilizing design systems (Figma & XD)
• •Supporting team with visual design for presentations, etc. (Adobe Creative Cloud and Microsoft Office)
• •Redesigning and updating B2B web pages and emails; increasing client engagement
• •Providing production design for Hallmark Cards Now app

In addition to UX design, my previous work includes:

• •Graphic Design (communication, marketing, events, retail)
• •Motion Graphics
• •Email Design
• •Web Design and Development
• •Photography and Digital Imaging
• •Video Production and Audio Editing
• •Writing and Editing (UX, microcopy, business communication)

If you have any questions about my work or would like to chat, please send me a message. Thanks for stopping by!