Experience Design, Visual Merchandising

Creating magical in-store experiences for IKEA customers by applying knowledge of visual and experience design, store layout, range presentation, consumer buying behavior and local market relevance was my responsibility as a Visual Merchandising Design Specialist. I visualized, designed and communicated home furnishing and retail solutions that created visual impact and reflected the IKEA brand identity. The images on this page capture some of the process from Revit renderings to final implementation.