Hello there!

I’m Briana, and I specialize in designing new, improving existing and establishing unified, engaging interactive experiences for audiences.

Currently, I'm a Sr. User Experience Designer at Hallmark Cards, Inc.

• •Design new and optimize existing digital experiences for a seamless end-to-end experience on Hallmark.com
• •Create user flows and prototypes for user testing, design reviews and presentations for partners/leadership
• •Utilize research, consumer feedback and test results to make data-driven decisions and improve conversion
• •Follow brand guidelines within the design system, create new components and other visual design elements

In addition to UX design, my previous work includes:

• •Graphic Design (communication, marketing, events, retail)
• •Motion Graphics
• •Email Design
• •Web Design and Development
• •Photography and Digital Imaging
• •Video Production and Audio Editing
• •Writing and Editing (UX, microcopy, business communication)